What is the literary marketplace, and what is the relationship between literature and the marketplace? The decades since the end of World War II have seen enormous changes in the economics of literary production: the book trade has grown, consolidated, and globalized; chain bookstores have replaced independent booksellers; and technological advancements have transformed how books are produced and how readers shop for, acquire, and read them. With these changes, questions about how the literary marketplace has mattered to literary history have been asked with increasing urgency, and the histories of those institutions that engage in producing, distributing, and selling literature have received increasing amounts of scholarly attention. Where the market was once understood to be a kind of implacable antagonist to literature, and literature once defined by virtue of its opposition to, and essential difference from, goods that are mass-produced, today the fields of book history, the sociology of literature, and literary studies itself frequently highlight the marketplace as a producer of modern and contemporary literature and—for better or worse—as a necessary context for it. What caused this shift, and what are its implications for literary study and for the idea of literature itself? How is a marketplace devoted specifically to the rarefied category of literature distinguished from the book trade generally, and how might one distinguish literature from nonliterature when both are produced by the same set of mostly commercial institutions? Answers to these questions depend in large part on the evolving, and surprisingly elusive, concept of a “literary marketplace” itself.
Following Mikhail Bakhtin’s influential study Rabelais and His World, a generation of scholars have thought of laughter as subversive—of norms, institutions, religion, gender. The literary canon, however, is ripe with situations in which characters refrain from laughing at certain objects.
From the Platonic ur-antiformalism, the reaction to which gave shape and purpose to classical and early modern literary theory, to the agon between form and history that dominated 20th-century literary criticism and pedagogy, the concept of form and the methodologies of its study (formalism) have at once grounded and challenged our understanding of literature. Is form an ornament or supplement to literature’s essential content, a component of literature’s meaning and function, or the very defining essence of the literary? Does form inhere in the macro-structures of literary mode and genre, the micro-structures of figure, style, and prosody, or the unique shape of the individual text? Does form stand apart and insulated from the vicissitudes of history and the pressures of ideology, is it the object (or agent) of historical and ideological determination, or does it provide us a vantage from which to understand and perhaps resist them? These questions and the variety of answers they have generated have shaped and continue to shape both the practice of literary studies and its status as an academic discipline.
Troy J. Bassett
Beginning in the 18th century and continuing throughout the 19th century, circulating libraries became an integral part of the literary marketplace as the chief means of distributing books. Subscribers paid an annual or per-book fee to rent volumes: during the Victorian period, the typical subscription rate was one guinea (21s) per year to borrow one volume at a time. The relatively high price of books made circulating libraries an economical means for many middle-class families to access books: for less than the price of one three-volume novel (one-and-a-half guineas, or 31s 6d), a subscriber could borrow dozens if not more volumes. Hundreds of circulating libraries existed during the Victorian period, but the two largest were Mudie’s Select Library (1842–1937) and W. H. Smith and Son’s Subscription Library (1860–1961). Mudie’s, headquartered in London, had upwards of 50,000 subscribers, established branches in other major cities, and shipped books around the world. W. H. Smith added a library department to its pre-existing network of railway bookstalls with larger branches in major cities. Between them, Mudie’s and W. H. Smith became the largest purchasers of books and thereby had a direct and indirect effect on Victorian literature. In particular, the three-volume novel system—whereby the high price limited sales to the libraries who then had a monopoly on new fiction—encouraged British readers to become book borrowers instead of book buyers. The format of the three-volume novel led to certain generic conventions influencing areas such as characterization, plot, and style, which remained until the format was abolished in 1894. Since the libraries, especially Mudie’s and W. H. Smith, largely controlled the distribution of literature, they often exerted an informal censorship on literature which some authors, such as George Moore, advocated against.
Networks influence practically every subfield of literary studies. Unlike hierarchies and centralized structures, networks connote decentralization and distribution. The abstraction of this form makes it applicable to a wide variety of phenomena. For example, the metaphor and form of the network informs the way we think about communication systems in early American writing, social networks in Victorian novels, transnational circulation in postcolonial literature, and computer networks in late 20th-century cyberpunk fiction. Beyond traditional literary genres, network form is also accessible through comparative media analysis. Films, television serials, video games, and transmedia narratives may represent or evoke network structures through medium-specific techniques. The juxtaposition of different literary and artistic forms, across media, helps to defamiliarize network forms and make these complex structures available to thought. Across subfields of literary studies, critics may be drawn to networks because of their resonance with histories of the present and contemporary technoscience. Scholars may also recognize the sense of complexity and interconnection inherent in networks, which resonates with experiences of intertextuality and close reading itself. In addition to studying representations of networks, literary critics employ a variety of network-related methods. These approaches include historicist scholarship that uses network structures to think about social organization and communication in different eras, quantitative digital humanities tools that map networks of literary circulation, qualitative sociology of literature and reader-response theory that analyze networks of readers and publishers, and formalist work that compares network and aesthetic forms.
David Vichnar and Louis Armand
Etymologically and conceptually linked with sense perception (as opposed to, in the Platonic tradition, noēsis or intellection) in ancient, medieval, and early-modern thought, aisthēsis formed part of theorizing not only questions surrounding beauty and art, but also perception, epistemology, and even ontology (in, for instance, the work of Plato, Aristotle, and Thomas Aquinas). During the Enlightenment and its project of subdivision and categorization of the “humanities,” aisthēsis became subsumed, in the work of Alexander Baumgarten, by “aesthetics,” the study of beauty in the narrower sense. However, by the beginning of the 20th century and the Marxist/Freudian/Saussurean revolution in humanist inquiry and the “avant-garde” revolution in the arts, aisthēsis resumed its place and function as a central node in a vast network of concerns: for the Marxists, the history of aisthēsis follows the pattern of social development of progressive mastery over nature by humankind, described as a process of rationalization (the Frankfurt School of Critical Theory); in psychoanalysis and phenomenology, artistic activity is regarded as the “sublimated” expression of socially objectionable energies, taking place in a world conceived of as indefinite and open multiplicity (John Dewey, Maurice Merleau-Ponty, et al.); in poststructuralist theory, the image not simply “acquires” a politico-aesthetic function by way of an act of judgement, but rather accedes in its very technological condition to a political imaginary, to an aesthetics as such (Roland Barthes, Jacques Derrida, et al.). In the second half of the 20th century, with the progressive technologization of society, aisthēsis formed the backbone of media studies, which examines how technological innovation overthrows a settled political and aesthetic order, with special attention paid to the effects of electronic media and the hypertext: non-linearity, repetitiveness, discontinuity, intuition (e.g., Marshall McLuhan and Jay David Bolter). At the dawn of the 21st century, in the aesthetico-mimetic doubling of the mediasphere, from teletext and satellite TV to the World Wide Web and GPS, a critical, ecological mode of thinking aisthēsis assumes the ideal function of an “avant-gardism” in affecting the structure of how things come to mean, how meaning is virtualized, and how the virtual is lived.
Francisco Vaz da Silva
Because the marvelous elements in fairy tales call for an explanation, a cohort of bright minds have pored over the problem of fairy-tale symbolism. Models sharing the nineteenth-century penchant for genetic inquiries have assumed that symbols are the survivals of archaic metaphors. Thus, Max Müller proposed that myths and fairy tales stem from obscured metaphors about solar phenomena; Sigmund Freud speculated that fairy-tale symbolism is the fossilized residue of primordial sexual metaphors; and Carl Jung submitted that symbols express immanent archetypes of the human psyche. Such early approaches assume that symbols convey fixed meanings, and they disregard the effects of folklore variation on meanings.
Jacob and Wilhelm Grimm did take variation into account. They conceived Märchen in terms of immanent blueprints incessantly recreated in myriad retellings, but they never tried to make sense of the themes by means of the variants. This path was taken by folklorists influenced by Freud. Alan Dundes proposed to harness tale variants to grasp symbolic equivalences, and he pioneered the study of folk metaphors. But Dundes focused on preset Freudian symbols, a trend that Bengt Holbek followed. To this day, the prospect of addressing fairy-tale symbolism beyond Freud’s assumption of fixed translations remains elusive.
Nevertheless, the basic tools are available. Maria Tatar remarked that fairy tales are metaphoric devices, and Claude Lévi-Strauss pointed out that metaphors—in switching terms that belong to different codes—lay bare the broader semantic field underlying each transposition. Müller, Freud, Dundes, Tatar, and Lévi-Strauss variously glimpsed metaphoric patterns in tale variations. The time is ripe to synthesize these intuitions in the light of contemporary cognitive research on conceptual metaphor, so as to address the creative dynamics of symbolism in fairy tales.
Time is not a strictly literary category, yet literature is unthinkable without time. The events of a story unfold over time. The narration of that story imposes a separate order of time (chronological, discontinuous, in medias res). The reading of that narrative may take its own sweet time. Then there is the fact that literature itself exists in time. Transmitted across generations, literary texts cannot help but remind us of how times have changed. In doing so, they also show us how prior historical moments were indelibly shaped by their own specific philosophies and technologies of timekeeping—from the forms of sacred time that informed medieval writing; to the clash between national time and natural history that preoccupied the Romantics; to the technological standardization of time that shaped 19th-century literature; to the theories of psychological time that emerged in tandem with modernism; to the fragmented and foreshortened digital times that underlie postmodern fiction. Time, in short, shapes literature several times over: from reading experience to narrative form to cultural context. In this way, literature can be read as a peculiarly sensitive timepiece of its own, both reflecting and responding to the complex and varied history of shared time.
Over the course of the 20th century, literary time has become an increasingly prominent issue for literary critics. Time was first installed at the heart of literary criticism by way of narrative theory and narratology, which sought to explain narrative’s irreducibly temporal structure. Soon, though, formalist and phenomenological approaches to time would give way to more historically and politically attuned methods, which have emphasized modern time’s enmeshment in imperialism, industrial capitalism, and globalization. In today’s critical landscape, time is a crucial and contested topic in a wide range of subfields, offering us indispensable insights into the history and ideology of modernity; the temporal politics of nationalism, colonialism, and racial oppression; the alternate timescales of environmental crisis and geological change; and the transformations of life and work that structure postmodern and postindustrial society.
Alan M. Wald
At the start of the last century a modern tradition of literary radicalism crystallized with inspiring results. From 1900 onward, socialists and bohemians yoked their ideals to become a marathon of forward-thinking activist cultural workers. For the next three decades, writers and intellectuals of the Left, such as Max Eastman (1883–1969), were oracles of enchantment in a world increasingly disenchanted, initially by the international war of 1914–1919 and subsequently by a decline in popular political defiance as capitalism consolidated. Still, the adversarial dream persevered during the violence and later, often in little magazines such as the Masses, Liberator, Seven Arts, and Modern Quarterly. Since the 1920s, literary radicalism meant creativity in the service of an insurrection against political power combined with a makeover in human relationships.
With the economic catastrophe of 1929 and the triumph of Nazism in 1933, what might have been a generational succession morphed into a paradigm shift. This previously self-governing literary radicalism was now multifariously entangled with Soviet communism during its most awful hour. An unofficial state of emergency escalated so that a range of journals—this time, New Masses, Modern Monthly, and Partisan Review—once more served as barometers of the depth and breadth of radical opinion. Bit by bit, a strange new ethos enveloped the literary Left, one that blended heroism, sacrifice, and artistic triumph with fifteen years of purge trials in the Soviet Union, mortifying policy shifts in the international Communist movement, and relentless domestic repression against the organized Left in the United States. By the end of this phase, in the reactionary post–World War II years, most adherents of communism (not just the pre-dominant pro-Soviet Communism, but the other varieties of communism such as Trotskyism and Bukharinism) desperately fled their Depression-era affiliations. The upshot was a blurring of the record. This occurred in ways that may have seemed clever for autobiographical concealment (by one-time literary radicals who feared exposure or embarrassment at youthful excesses) but became maddening for future scholars wishing to parse the writers’ former convictions.
As literary radicalism passed through the Cold War, 1960s radicalization, the late 20th-century culture wars, and into the new millennium, the tradition was routinely reframed so that it faces us today as a giant puzzle. New research and scholarship emerge every year to provide insights into a very complicated body of writing, but there is a fretful ambivalence about its actual location and weight in literary history. Not surprisingly, most overall scholarly histories, chronicles, and anthologies do not include the category of literary radicalism as a well-defined, principal topic. This is because enthusiasts of the last twenty-five years brilliantly championed the tradition less under the rubric of “literary radicalism” than as the fertile soil for a blooming of gender-conscious, multicultural, and polycentric legacies connected to the Left but primarily rendered as eruptions of American literary modernity onto the world stage. These revisionist images came to us in discrete volumes about black writers, women writers, regional writers, children’s writers, Jewish writers, and so forth. Nonetheless, such celebratory portraits remained in competition with a dark double, a notion that nearly all literary radicals were wanting in artistic value. This skeptical appraisal was entrenched in an older scholarship, a point of view that is partly an aftereffect of the long shadow that the Communist imbroglio cast on its entire legacy.
Claire A. Culleton
For almost four decades, from 1936 to 1972, the director of the Federal Bureau of Investigation, J. Edgar Hoover, fueled by intense paranoia and fear, hounded and relentlessly pursued a variety of American writers and publishers in a staunch effort to control the dissemination of literature that he thought threatened the American way of life. In fact, beginning as early as the Red Scare of 1919, he managed to control literary modernism by bullying and harassing writers and artists at a time when the movement was spreading quickly in the hands of an especially young, vibrant collection of international writers, editors, and publishers. He, his special agents in charge, and their field agents worked to manipulate the relationship between state power and modern literature, thereby “federalizing,” to a point, political surveillance. There still seems to be a resurgence of brute state force that is omnipresent and going through all matters and aspects of our private lives. We are constantly under surveillance, tracked, and monitored when engaged in even the most mundane activities. The only way to counter our omnipresent state surveillance is to monitor the monitors themselves.