Joshua Clover and Christopher Nealon
“Value” is a concept structured by confusing relations between its social-ethical and its economic meanings (“I agree with your values”; “the sweater is a great value at that price”). The two meanings cannot be kept separate, but the negotiation of their relation has vexed theories of artistic and literary value since at least the rise of the discourse of aesthetics in the 18th century. Early attempts to separate aesthetic value from its economic counterpart involved analogies between what were understood to be different cognitive faculties (reason and emotion, say), and relations among competing claims to political standing (between the bourgeoisie and the sovereign, most of all). By the 20th century, the analogies had become both more implicit and more baroque, leading, for instance, to the complex relay of analogical terms in Walter Benjamin’s theory of the constellation—where individual features of an artwork could be seen to be in potential rebellion against both its form and against ideologies of progress that dictated the form—or to the strange overlay of post–World War I geopolitics and fragmentary citation in T. S. Eliot’s work, where part-whole relations take on uncertain aesthetic value pending the eventual destiny of something like Christian culture. Liberal American conversations about literary and economic value after World War II worried over part-whole relations in terms of debates about the value of individual literary works in what seemed to be an ever-expanding multicultural canon. Postwar literary theories of economic and aesthetic value in a more Marxist vein turned to various narratives of the “subsumption” of social life by economic values: sometimes imagining that subsumption as a fatal error on the part of capitalism, since sociability is too unruly finally to organize according to economic principles, or as a terrible victory for a capitalism that had now transformed into something qualitatively different and more sinister, like a “bio-power.” But even these Marxist literary theories tended to ignore contemporary work in history, historical sociology, and critical theory that identified changes in the relation between what had once seemed to be at least notionally separate aesthetic and economic “spheres” not with subsumption per se, but with a crisis in capital’s ways of producing profitable surplus value, and exchangeable use values. Seen from the vantage of this scholarship, it becomes clear that not only do most discourses on the specific value of the aesthetic tend to lean too heavily on spatialized domain models of art and economics (which conceive of them as occupying, in reality or potential, different regions), but also this persistently demanded separation of art and economics rests in turn on a false distinction between politics and economics. Rethinking the specificity of art and literature without thinking of it as a separate sphere, or as necessarily resistant to capital, is a research project for the coming decades.
DeNel Rehberg Sedo
The digital era offers a plethora of opportunities for readers to exchange opinions, share reading recommendations, and form ties with other readers. This communication often takes place in online environments, which presents reading researchers with new opportunities and challenges when investigating readers’ reading experiences.
What readers do with what they read is not a new topic of scholarly debate. As early as the 14th century, when scribes questioned how their readers understood their words, readers have been scrutinized. Contemporary reading investigations and theory formation began in earnest in the 1920s with I. A. Richards’s argument that the reader should be considered separate from the text. In the 1930s, Louise Rosenblatt furthered the discipline, using literature as an occasion for collective inquiry into both cultural and individual values and introducing the concerns for the phenomenological experience of reading and its intersubjectivity. While there is no universal theory of how readers read, more recent scholarly discourse illustrates a cluster of related views that see the reader and the text as complementary to one another in a variety of critical contexts.
With the advent of social media and Web 2.0, readers provide researchers with a host of opportunities to not only identify who they are, but to access in profound ways their individual and collective responses to the books they read. Reader responses on the Internet’s early email forums, or the contemporary iterations of browser-hosted groups such as Yahoo Groups or Google Groups, alongside book talk found on platforms such as Twitter, Facebook, and YouTube, present data that can be analyzed through established or newly developed digital methods. Reviews and commentary on these platforms, in addition to the thousands of book blogs, Goodreads.com, LibraryThing.com, and readers’ reviews on bookseller websites illustrate cultural, economic, and social aspects of reading in ways that previously were often elusive to reading researchers.
Contemporary reading scholars bring to the analytical mix perspectives that enrich last century’s theories of unidentified readers. The methods illustrate the fertility available to contemporary investigations of readers and their books. Considered together, they allow scholars to contemplate the complexities of reading in the past, highlight the uniqueness of reading in the present, and provide material to help project into the future.
The photo-text has variously been defined as any interaction in which textual material, whether captions, prose, poetry, quotes, or reportage, is augmented by photographic illustrations. Nonetheless, as a genre distinct from other photo-textual modes of interaction the photo-text took on certain specific qualities from its very inception in the mid-19th century, particularly when it emerged as a book form with a clear agenda and narrative trajectory. The qualities of the photo-text since then have hinged on the importance given to the photographic material, how it is placed and operates vis-à-vis the textual, and on the fact that the interaction between text and photography is intrinsic to the aim and methods of the project at hand. In this respect, the photo-text perfectly encapsulates many of the ideas, themes, and concepts that photographic historians and critics have debated since the popularization of the camera in the 19th century: What is the purpose of photography in documentary terms? Can the abilities of the camera as a realist mode of representation operate as a creative and artistic medium at the same time? To investigate the possibility that there is a distinct heritage of photo-textual work also means thinking more closely about how various tropes and concerns reappear in photo-textual collaborations regardless of decade or century. Across various generic concerns, political or aesthetic, and across various artistic challenges, gendered or class-based, the photo-text remains a medium in which the political nature of representation necessarily comes to the forefront, particularly when we are called upon to consider the ways in which writing affects how we look at photographs and vice versa.
The Swedish book business began as a poorly developed market with serious economic, social, and infrastructural issues, but transformed over the course of two centuries into a well-functioning, albeit small, market with strong international ties. The 19th-century book market was hampered by poor infrastructure and underdeveloped publishing and book sales. Technological innovations in printing techniques and the new wood-based pulps for paper, in combination with better infrastructure, improved matters. The book business was increasingly professionalized at every stage, and by the turn of the 20th century could fairly be described as industrial and modernized. Access to forestry (and hence inexpensive pulp), inexpensive hydroelectric power, and strong industrial growth have been important factors in the advances in the Swedish book trade: they contributed to making printing cheaper and faster and thus paved the way for the low-priced books that were to dominate the business throughout the two centuries. Regardless of the era or the ideologies and purposes involved, cheap books have always driven the industry and have also been one of the most important factors in breaking down the social and cultural barriers to reading.
Developments in Sweden’s book trade generally followed the same course as socioeconomic history, with the notable exception that Sweden’s book trade has always been more liberal and commercial than other forms of trade and industry. The book market was regulated through trade agreements between 1843 and 1970. These created a stable, but strictly controlled, market. A deregulation of the trade in 1970 saw the pendulum swing far back. In comparison with other Western European countries since 1970, Sweden has had fewer restrictions and regulations and thus a highly commercial and price-conscious market.
A further notable aspect of the Swedish book trade is that despite the smallness of the country in terms of population and language, exports and imports have been far larger than most comparable countries. The international ties in terms of business-to-business relations, translations, and foreign rights sales remain strong, with the Swedish book trade very dependent on the international trade.
While the relationship between humans and environment in Australia stretches back some 50,000 years, the colonization of the continent by Europeans in the late 18th century dramatically altered Australia’s ecology. Creative literature has responded variously to the encounter that colonization precipitated. In particular, modulations appear through successive epistemological and ideological paradigms: Enlightenment rationality, romantic sensibility, nationalist celebration, and ecological alarm. While early conservationist impulses are visible in the colonial period, in the middle of the 20th century, the birth of the modern ecological consciousness understands that not only particular species or habitats are at risk, but the entirety of nature seems to suddenly face a historically unprecedented vulnerability. In this sense, it is methodologically useful to separate Australian environmental texts between those that are “pre-ecological” and those that are “post-ecological.”
What is the literary marketplace, and what is the relationship between literature and the marketplace? The decades since the end of World War II have seen enormous changes in the economics of literary production: the book trade has grown, consolidated, and globalized; chain bookstores have replaced independent booksellers; and technological advancements have transformed how books are produced and how readers shop for, acquire, and read them. With these changes, questions about how the literary marketplace has mattered to literary history have been asked with increasing urgency, and the histories of those institutions that engage in producing, distributing, and selling literature have received increasing amounts of scholarly attention. Where the market was once understood to be a kind of implacable antagonist to literature, and literature once defined by virtue of its opposition to, and essential difference from, goods that are mass-produced, today the fields of book history, the sociology of literature, and literary studies itself frequently highlight the marketplace as a producer of modern and contemporary literature and—for better or worse—as a necessary context for it. What caused this shift, and what are its implications for literary study and for the idea of literature itself? How is a marketplace devoted specifically to the rarefied category of literature distinguished from the book trade generally, and how might one distinguish literature from nonliterature when both are produced by the same set of mostly commercial institutions? Answers to these questions depend in large part on the evolving, and surprisingly elusive, concept of a “literary marketplace” itself.
Following Mikhail Bakhtin’s influential study Rabelais and His World, a generation of scholars have thought of laughter as subversive—of norms, institutions, religion, gender. The literary canon, however, is ripe with situations in which characters refrain from laughing at certain objects.
“Liveness” is a crucial concept that traverses the boundaries of many academic disciplines; however, most prominently, performance studies, media studies, and music studies have been engaged in the ongoing debate regarding its shifting parameters. Not only does the concept navigate through multiple academic disciplines, but it also calls attention to the constantly morphing conditions of social interaction and community formation in an ever-digitizing world. Defined from a wide range of perspectives throughout history under specific sociocultural circumstances, the idea has brought critical scrutiny to the related questions of presence, disappearance, absence, and recurrence of the performing subject. At the same time, immediacy, temporality, and authenticity of human contact as well as human-to-nonhuman contact have also been interrogated under the rubric of liveness.
Interdisciplinary studies of liveness tend to inquire into three areas: ideology, technology, and ontology of performance, which are by no means fixed terrains but rather overlapping and corroborating regimes reflecting the transforming notions of liveness. As the medium of performance became more diversified and convergent over time, the notion of liveness accordingly became complicated. Liveness is no longer defined simply as “bodily co-presence of actors and spectators” (Erika Fischer-Lichte), but with historical specificity in mind and with an eye to the way “the idea of what counts culturally as live experience changes over time in relation to technological change” (Philip Auslander, “Digital Liveness: A Historic-Philosophical Perspective,” PAJ: A Journal of Performance and Art 34, no. 3 , 3).
There are no limitations to the performance genres and platforms that fall under the critical analysis of liveness: music, TV, stage plays, online media, live-action roleplay (LARP), and mixed-reality performance—“mixing of the real and virtual as well as their combination of live performance and interactivity” (Steve Benford and Gabriella Giannachi, Performing Mixed Reality [Cambridge, MA: MIT Press, 2011], 1)—all wrestle with the ontological questions of what is live. On a more profound level, the derivative semantics of liveness, such as “live,” “alive,” and “life,” point to the ontological dimension of the term as they collectively articulate the “ephemerality, mediation, reproduction, and representation” (Daniel Sack, After Live [Ann Arbor: University of Michigan Press, 2015], 13) of human life.
In the new middle-class world of 19th-century Europe and America, whose development parallels that of the realist novel, dress was a clear sign of order and hierarchy—key subjects of the genre’s concerns. In the shift from a traditional aristocratic order to that of the bourgeoisie, dress was of anxious concern to those who lived through this change. It was a minefield, and failure to navigate its codes courted disaster: Dress could conceal and flatter, but also betray, deceive, and seduce—all of which provided the novelist with powerful material. The quest for social and economic success was central to the novelistic plot, though this took one trajectory for men and another for women—whose goal was matrimony. The French Revolution, Honoré de Balzac explained, banished hierarchies, and in dress left only nuances, which became increasingly important to the novel: details were foregrounded, while outfits as a whole were understood.
In mid-19th century England, Charles Dickens, considered the quintessential realist, in fact used dress sporadically for comic effect or quirks to identify a character; the role of dress in William Thackeray’s novels, on the other hand, were more structured, often symbolic. By late in the century, men were less interesting in dark suits. As women were now more visible in work and in public spaces, their clothes became of concern to the novelist. Male dress was about hierarchy and status, female dress about cost, taste, and, above all, morality. Husband–hunting heroines advisedly wore white, but novelists grew less judgmental of the pleasures of dress.
In allegedly classless America, women enjoyed greater social freedoms than in Europe, producing more nuanced approaches to fictional dress. For Henry James, dress was a “brick” in his House of Fiction; sparingly deployed but crucial. Stereotypes were questioned, as was “proper” dress. Throughout the 19th-century novel, clothes and money interacted in relation to family and inheritance. Fin de siècle America was both immensely wealthy and class-conscious, and Edith Wharton, though a member of New York’s elite, confronted her consumerist society with what its frivolity could destroy.
Networks influence practically every subfield of literary studies. Unlike hierarchies and centralized structures, networks connote decentralization and distribution. The abstraction of this form makes it applicable to a wide variety of phenomena. For example, the metaphor and form of the network informs the way we think about communication systems in early American writing, social networks in Victorian novels, transnational circulation in postcolonial literature, and computer networks in late 20th-century cyberpunk fiction. Beyond traditional literary genres, network form is also accessible through comparative media analysis. Films, television serials, video games, and transmedia narratives may represent or evoke network structures through medium-specific techniques. The juxtaposition of different literary and artistic forms, across media, helps to defamiliarize network forms and make these complex structures available to thought. Across subfields of literary studies, critics may be drawn to networks because of their resonance with histories of the present and contemporary technoscience. Scholars may also recognize the sense of complexity and interconnection inherent in networks, which resonates with experiences of intertextuality and close reading itself. In addition to studying representations of networks, literary critics employ a variety of network-related methods. These approaches include historicist scholarship that uses network structures to think about social organization and communication in different eras, quantitative digital humanities tools that map networks of literary circulation, qualitative sociology of literature and reader-response theory that analyze networks of readers and publishers, and formalist work that compares network and aesthetic forms.